Welcome to The Rebirth Files.
From the middle. For those who feel everything and refuse to fake it anymore.
Hi, I’m Joni!
I’m building emotionally intelligent technology that honors the complexity of human emotions. Technology that teaches us to listen inward, feel deeper, and know ourselves more clearly. I can’t build something that holds human complexity until I confront my own.
So I burned it all down. The relationships that required me to shrink. The business model that depleted me. The version of myself who kept accommodating everyone else’s comfort.
This Substack is where I write what that actually looks like.
Not the polished “I healed and here’s my framework” version. The real raw truths like the part where you’re crying on the floor and also proud of yourself. Where you’re certain you made the right choice in the morning, and lying awake at 2 am, wondering if you gave up too easily.
I write about patterns that repeated for decades before I finally saw them. About the difference between fear of growth and the ache of self-betrayal. About choosing yourself when everyone thinks you’re making a mistake.
If you’re rebuilding and learning to trust yourself again, or maybe figuring out who you are outside of who you’ve been, The Rebirth Files will make you feel less alone.
✦Why Subscribe
(Delivered biweekly)
You’ll get letters that:
Make you feel less alone in the actual middle (not the mountaintop)
Help you recognize patterns before they consume you
Give you permission to be exactly where you are
Teach you to distinguish between growth and self-betrayal (both live in your body first)
Prove that choosing yourself isn’t selfish
Let you witness something being built in real time, unfiltered
Real-time reflections as I build emotional AI, rooted in humanity
Sacred insights on money, identity, intimacy, and power
Soul-deep questions to guide your own evolution
Tools that don’t ask you to be more just truer
✦What Makes This Different
I write from inside the transformation, not after it.
These aren’t polished essays. They’re similar to voice notes too honest for Instagram. Too raw for small talk. The actual middle where nothing is resolved but something is shifting.
I make my mistakes extremely visible so you might recognize the pattern sooner. So you might give yourself permission to leave sooner, choose louder, stop performing devotion while your soul begs for air.
Not advice. Not a framework. Just honest transmission from one person in the middle to another.
If you’ve whispered, “I don’t know who I am anymore,” and felt terrified and relieved at the same time, welcome.
I’m inviting you to reflect beside me and be part of building this from the inside out... together.
Glad you’re here. Truly.
— Joni 🖤
✦Other Spaces to find me on the internet
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